Our Stores

The Socialight is the new face to a long-standing brand, formerly known as j.ella boutiques of Brookings + Sioux Falls. We made 2021 the year to try something; we moved into a beautiful space on Main Avenue and took on a whole new brand and vibe!

Our new mantra is: “Be Social, Stay Light.” Weʼre still figuring out exactly what this amazing new space will mean for us, but we know that its going to be all about relationships, having fun and being the light! 

Come see us at 420 Main, where we share 8000 ft.² with our sister company, Gameday Social.

As we've done for 10+ years, we feature a variety of accessible, on-trend womenʼs apparel; weʼve also added an expanded SDSU licensed collection and even a few pieces for guys! 

Be Social, Stay Light.

xoxo- The Socialight.